Martell Noblige Throne
Martell challenged me to invent an interactive device that blends a bottle glorifier, a music player, and a drinking game for Martell Noblige Cognac. This product targets the growing Asian consumer market, particularly millennials and the young middle class. The goal was to create a captivating centerpiece for small private parties as well as the nightclub scene—an electrifying, stylish artifact that draws people in.
Consumer Electronics
Industrial design
The chosen design appears as a crystallized relic of unknown origin, glowing in the dark and radiating an elusive, mystical energy. The sculpture is 3D printed in translucent resin with a golden reflective coating. This intricate crystal form supports the Noblige bottle, and when powered on, the crystal becomes a conduit for light and the party begins.
Three unique concepts made it to the final round, each with its own charm and personality, all designed to inspire curiosity
The System Lord
A cosmic centerpiece where gleaming planets and planetary rings orbit the Noblige bottle. The base features an oscillating star chart, and as the star chart rotates, the planets begin to orbit. Legend has it that aligning one’s zodiac sign with a planet and the star triggers a magical experience.
Carnival
A mini carousel that holds six cognac glasses, with the Noblige bottle at the center. The canopy acts as a dispenser with internal channels. By removing the top cap, users can pour six glasses simultaneously.
The Throne
According to legend, whoever claims the magical throne becomes ruler of all. The design includes a tinted cover, providing a mysterious visual effect and doubling as an ice bucket. Some crystals serve as containers for ingredients, allowing users to create unique cognac cocktails.