First Guard Spray Mop
Spray mops are a popular choice for home cleaning, but most household brands prioritize cleaning over disinfection. First Guard is bridging this gap with a new spray mop disinfectant cleaner that offers a 3-in-1 solution: disinfect, clean, and maintain. Our innovative product addresses the growing consumer demand for hygienic and convenient home cleaning solutions.
First Guard, established in 1999, is China’s pioneering manufacturer of infant and maternal disinfectants. For over two decades, it has served Shanghai’s expectant and new mothers with effective, safe, and reliable products. First Guard has also contributed to setting industry standards for infant disinfection and disinfectant safety.
Target Market
Young moms (25-35 years old) who are guardians of their babies and pets. They want to create a clean and safe living environment for their families, but traditional floor cleaning products are often irritating or cumbersome. Therefore, they urgently need a floor cleaning product that is highly effective in killing germs, mild and non-irritating, and easy to use.
Design Objective
Modern Aesthetic: Create a fresh and modern design to appeal to the target demographic.
Enhanced User Experience: Develop an interesting and innovative design to boost user engagement and foster the development of new healthy habits.
Practical Design: Ensure the product is appropriately sized and proportioned to comfortably fit Asian women of various heights and body types.
Space-Saving Solution: Design a compact storage solution suitable for urban living environments.
Inspiring Lifestyle: Promote a trendy and enjoyable healthy lifestyle.
