Prism Gaming PC
Prism is a high-performance gaming desktop, designed as the flagship product for Taidu Technology. It was crafted to make an unforgettable first impression, resonating with a generation raised on PC games and epic sci-fi films. Prism symbolizes power, speed, and precision, evoking the allure of a legendary artifact from the fantasy worlds of gaming.
Taidu Technology specializes in creating high-performance equipment for professional gamers in China. It was founded by two-time Warcraft III world champion Xiao Feng Li, A.K.A. "Sky," and his close collaborators. The booming of E-sports is becoming a global phenomenon, and Taidu’s ambition is to lead the trend in gaming gear, becoming a conversation piece among Chinese gamers. I was invited to design their first flagship gaming PC, and the collaboration continued from there.
Through an ambitious concept design phase, we developed over 30 unique and visually striking designs. After rigorous evaluation, we selected two standout concepts: 'Immortal,' a hyperspace racing engine, and 'Prism,' a design resembling a reactor core constructed from dark crystals.
Immortal: the hyperspace racing engine
Prism: the dark reactor
Prism officially launched in 2016, drawing massive attention and securing over 50 million in investments for Taidu Technology. The following year, Prism won an A’ Design Award in Italy and was a finalist in the prestigious International Design Excellence Awards (IDEA)
