06/2021-10/2024Drako Design
Senior Industrial designer / Packaging Designer
Provided tailored design services for global brands, focusing on sustainability and innovation. Key projects include sustainable packaging for Colgate's Infinity toothbrush, conceptual designs for MARS Wrigley, packaging and graphic design for Tohkin, a Happy Meal toy concept for McDonald’s, and medical equipment design for Formedine, balancing aesthetics and functionality.
08/2017-06/2021DE Creative Service Shanghai
Principal Designer
Provided industrial design expertise to technology companies and start-ups. key projects included designing gaming PCs and headphones for Taidu Technology, and developing a comprehensive smart home system for Dalitek, enhancing product usability, aesthetics, and brand differentiation.
10/2010-08/2017Mondu Visual Communication
Industrial Designer Lead
Led cross-functional design teams in executing multidisciplinary projects across product design, packaging design, retail environments, and public art installations. Drove innovation and cohesive design strategies for renowned clients, including Hermes, Colgate, DANONE, Tetra Pak, Martell, GM, Absolut Vodka, and the Shanghai Oriental Pearl Tower, delivering impactful solutions that elevated brand presence and user experience.
03/2004-09/2010Design Edge
Industrial Designer
Designed a wide range of consumer electronics, appliances, and home care products, including notable projects such as the Dell XPS 700 Gaming PC & Laptop, Dell Inspiron One All-in-One PC, Dell Ultrasharp Monitor, LG Chocolate Cell Phone, Polycom IP7000 Conference System, Honeywell Air Purifier, SC Johnson Glade Home Spray, and Ronco EZ-Store Rotisserie. Focused on creating user-friendly, visually compelling designs that enhanced product functionality and brand identity.
