Glade Home Spray
SC Johnson sought to enhance the design of its Glade air freshener to stay competitive in a growing market. The goal was to shift from a utilitarian look to a softer, more feminine aesthetic that resonated with its predominantly female consumer base.
Client
SC Johnson
Service
Industrial Design
For the past 20 years, the Glade air freshener featured a utilitarian design focused on functionality.
The refreshed look and feel introduces a softer, more elegant aesthetic inspired by nature.
After extensive development and consumer testing, a new design emerged, inspired by the beauty of natural elements. The updated look evokes wellness and positive emotions, drawing from shapes like flower buds, fresh fruits, and smooth pebble stones.