Colgate Infinity Packaging
The primary objective is to create an ultra-premium packaging solution that reflects both luxury and sustainability. The packaging design should exude sophistication and lifestyle appeal, while subtly conveying a commitment to environmental responsibility. By elevating the perceived value of the brush, the packaging should justify the premium price point and inspire consumer desire.
Client
Colgate
Service
Packaging Design
The core target for the Infinity toothbrush is the affluent class within Asia who have a sophisticated lifestyle and indulge in uber premium products to match their simple, sophisticated design choices. These consumers also care about the environment and would opt for sustainable solutions which do not compromise on product quality, design, and functionality.
Design Considerations
Move away from traditional toothbrush packaging of blister backers/cartons
Simplicity and sophistication to be imposed.
Brush must be seen
Metallic part should be evident
Innovative, clutter breaking new structure unique to market sustainable
Explore different sustainable materials- aluminum/ acrylic/ glass/ compostable material/ plant based transparent material/recycled materials.
Display Case
Colgate sought a visual merchandising solution with an Uber Premium aesthetic, highlighting craftsmanship, luxury, and advanced technology. The design features a metallic block framing the infinity symbol of the toothbrush. A clear plastic arm creates a levitating effect, while a spotlight above draws attention to the product.
Inspired by niches behind ancient sculptures, the display uses negative space to focus on the toothbrush. The metallic block, resembling machined aluminum, conveys premium quality and sustainability, blending modern innovation with timeless elegance.